Nike advertisement Essay Example | Topics and Well Written Essays - 1000 words

Nike advertisement - Essay Example The advert persuades the viewers to buy the Mercurial vapors and its target is an audience of soccer players.   The music that is set to a slow beat and the calm blue background of the advert gives a viewer a peaceful state when watching the advert. The cleats are outstanding in the entire advert since they are bright orange in color. The outstanding color of the cleats is meant to excite the viewer. People will want to buy the cleats so that they can impress other with a powerful shot. The producer of the advert highly uses ethos successfully through use of the best player to show his weapon of choice, the Nike boots. Ethos means being able to convince through the character of the author. It is obvious that people believe those they respect more than anybody else. Use of somebody who is likeable and worth a lot of respect is a positive move for any advertisement. Christian Ronaldo is a product of effectiveness of the cleats. A viewer who sees his success in the field and links it to the boots will definitely purchase a pair.   Individuals will want to purchase the cleats to emulate his skill.   The unrealistic expectation makes individuals think that if they purchase cleats they can be able to play the same way as Christian Ronaldo plays. The use of the fastest car to compare with the best player makes the viewer get interested in finding out more about the advertisement.The author also makes an appeal to pathos in the advertisement. Pathos involves persuading the reader by appealing to their emotions.